It all started with a passion for jewelry. While working as a special education teacher in Waterville, MN, Sally Nelson began selling jewelry out of an attaché case on her dining room table. She mostly sold gold fashion and engagement rings to acquaintances, but as word spread, more people came and sales increased.
With $2,500 of her own money, Sally left her job and went bank to bank requesting a loan to open her own jewelry business. With interest rates at 21 percent, gold over $800 an ounce and women-owned businesses a rarity, she was turned down several times until one banker finally said ‘yes.’
In 1980, Exclusively Diamonds opened its doors on the fourth floor of the historic Matt J. Graif office building in downtown Mankato. It was the closest spot to the major retail district in the area during that time.
We are an American Gem Society member and rank in the top 5 percent of elite independent jewelers in the nation. Top designer brands like Hearts On Fire, Simon G, Martin Flyer and PANDORA are sold at Exclusively Diamonds. In addition, we are an official Rolex Jeweler.
Our mission today, as it has always been, is to be the jeweler of choice by building a legacy of integrity and trusted pricing in fine quality jewelry; to provide customers with memorable, rewarding and legendary experiences every time they shop the store; and to serve the customers, the local and global community, and God.
It all started with a passion for jewelry and after 37 years of continued business, it’s that same passion that keeps us going.